RealSurf Visitor Survey - 2002

Week one giveaways: four XL size Navy RealSurf T-shirts!

Thank you for checking out RealSurf's 2002 visitor survey. It is designed so that it can be completed in less than five minutes.

IMPORTANT NOTE: Your privacy is very important to us. We have therefore set things up so that if you leave us your email address, it will not be linked to your survey responses.

So, why are we conducting this survey and asking these particular questions?

The answer is simple. We'd like to have a clearer picture of who the typical RealSurf visitor is so that we can improve the site and make it more relevant to you and your fellow visitors. The results should also help us to have some clue about what kind of advertising might or might not be of interest to our audience. (Once the survey is complete and we've analysed the results, we'll be reporting back to everybody who has supplied us with a contact email address.)

When you reach the end of the survey you'll note that there is an OPTIONAL email address field. We've provided this so that we have a way of contacting people for our weekly giveaways. (Each week we'll give away some small tokens of our esteem to four survey participants.) There is also a second tickable option, and that is to give us permission to contact you via email about participating in such things as paid online market research groups and other special offers.

Again, thanks for your time and help.

Don and the RealSurf Crew

Our testers averaged around 4.5 mins to complete the survey. Just for fun we've added a link to a Flash stopwatch so that you can time yourself! (it's totally anonymous!)

1

Gender

Male Female

2

Age

under 20 21-25 26-30 31-35 36-40
41-45 46-50 51-55 56-60 over 60

3

Marital status

never married defacto
married separated/ divorced

4

Your city/region

PLEASE CHOOSE ONE Sydney Nth Sydney Sth Sydney West NSW regional Melbourne Vic. regional Brisbane Goldcoast Q Sunshine coast Q Other Queensland Adelaide SA regional Perth WA regional Hobart Tas regional NT ACT NZ Auckland NZ Wellington NZ Nth Is other NZ Christchurch NZ Sth Is other SE ASIA Japan USA - HI USA - West USA - East Mexico & Central Am Brazil Other Sth America Europe UK Sth Africa Other Africa Oceania Other

5

Postcode
(Australia only)

6

Highest Education Level attained

PLEASE CHOOSE ONE Primary High School Trade certificate Undergrad. diploma Bachelor Bachelor, honours Graduate diploma Masters Doctorate MBA

7

Work type

PLEASE CHOOSE ONE Unemployed Full Time Part-time Contract F/T Contract P/T Casual P/T Casual F/T Retired

8

Occupation

PLEASE CHOOSE ONE Accounting Admin/customer service Advertising/media/entertainment Construction Education Science Engineering Mining Financial Services Government Health and Medical Hospitality and Tourism IT and communications Legal Management/HR Retail/Consumer prod Sales and marketing Trades and services Insurance Manufacturing Other

9

Income range

PLEASE CHOOSE ONE <$20,000 $21,000-$30,000 $31,000-$40,000 $41,000-$50,000 $51,000-$60,000 $61,000-$70,000 $71,000-$80,000 $81,000-$90,000 $91,000-$100,000 >$100,000

10

How often do you surf?

PLEASE CHOOSE ONE >5 times a week 2-4 times a week Once a week Once per fortnight Once a month < once a month Don't surf

11

When do you surf?

Mainly summer Year 'round

12

Years of continuous surfing

PLEASE CHOOSE ONE < 1 year 2-3 years 4-5 years 6-10 years >10 years

13

Have you ever resumed surfing after a break of more than 2 years?

Yes No

14

Preferred equipment

Please select all that apply
Mal Mini-mal Short board Kneeboard
Bodyboard Surfski Bodysurfer Hybrid Other

15

Do you own...

Please select all that apply
Mal Mini-mal Short board Kneeboard
Bodyboard Surfski Hybrid Other

16

Do you travel or take holidays to surf?

Yes No

17

If yes to 16, how often on average?

Once a year Twice a year
More than twice a year

18

Have you traveled overseas to surf?

Yes No

19

Do you plan to travel overseas to surf within...

Six months A year
Two years No plans

20

Your vehicle

Please select all that apply
No vehicle Sedan Hatchback Van
4WD Motorbike

21

Approximately what percentage of the time do you surf your "local"

PLEASE CHOOSE ONE Less than 25% of the time At least 25% of the time At least 50% of the time At least 75% of the time

22

What do you like to read?

Please select all that apply
Newspapers Magazines Surf magazines
Novels Non-fiction Don't read much

23

Do you own a mobile phone?

Yes No

24

How often do you shop at surfshops

Weekly Fortnightly Monthly Every few
months Twice a year Once a year Never

25

If yes to 24, what do you generally buy?

Please select all that apply
Clothing Wetsuits Leg ropes Wax
Boards Sunglasses Other

26

How often do you go surfing with friends?

Most of the time Some of the time Rarely

27

Have you purchased anything over the Internet with a credit card?

Yes No

28

If yes to 27, approximately how much have you spent this way in the last year?

PLEASE CHOOSE ONE Less than $100 Less than $200 Less than $400 Less than $600 More than $600

29

If no to 27, would you use a credit card to purchase over the Internet?

Yes No Undecided

30

How do you use the Internet?

Please select all that apply
Recreation Email Research Banking
Shopping Chat Telephony

31

Do you exercise to keep fit for surfing?

Yes No Surfing is my main exercise

32

If you answered yes to 31, how often?

PLEASE CHOOSE ONE Less than once a week 1-2 times a week 3-4 times a week More than 5x a week

33

Which other sport activities do you regularly engage in?

Please select all that apply
Swim Cycle Paddle ski/kayak/canoe Gym
Rowing Run Waterpolo Soccer Cricket
Volleyball Snow ski Water ski Snowboard
Skateboard Golf Aerobics Netball
Basketball Tennis Lawn bowls Rugby League Rugby Union Track and Field Fishing
Horse Riding Squash/racketball Weight lifting
Sailboarding Sailing Aust. Rules Football In-line skating

34

Please indicate your interest levels for the following categories by selecting the applicable boxes.

35

How often do you visit RealSurf?

It's my homepage! 2+ times a day daily
every few days weekly monthly

36

Do you have any suggestions for the RealSurf team?

37

How did you find out about RealSurf?

Friend recommended Search engine
Link from another site Link from another site At the beach Other

38

How long have you known about RealSurf?

A month 3 months 6 months a year since 2000 since 1999 since 1998 since 1997

39

Have you accessed RealSurf reports via

Please select all that apply
Email SMS WAP Web

40

When did you last buy a board?

Last month Last 3 months last 6 months last year last 18 months 2 years or more Never

41

When did you last buy a wetsuit?

Last month Last 3 months last 6 months last year last 18 months 2 years or more Never

OPTIONAL

Add my email address to the RealSurf special offers & market research list*
Yes No
Only use my email address to notify me if I've won a giveaway!
Yes No

My email address

*Privacy Policy:
Your email address and answers to this poll will NOT be linked. We oppose spam and therefore your email address will under no circumstances be sold, rented, leased or otherwise supplied to any third party. You may at any time have your name removed from the RealSurf special offers email list simply by writing to solist@realsurf.com.
Any questions?
Please write to us at survey@realsurf.com

This survey is copyright RealSurf.Com Pty Ltd, 2002 and may not be reproduced in whole or in part without our express permission.