Surfstitch launches Australia’s #1 online surf store
Posted by: Shari on October 2nd, 2008SurfStitch this week launched Australia’s #1 online surf store, culminating from over 2 years of market research and industry feedback.
Like all great surf companies, SurfStitch began in the backyard shed of one of its creators, with a small budget and a grand vision.
Now, with a showcase store in the heart of Sydney’s surfing mecca of the northern beaches, and a warehouse brimming with the newest and coolest gear, Surfstitch is ready to satisfy every surfers hunger.
SurfStitch stocks all the well known brands such as Billabong, Rip Curl, Volcom, Rusty, Insight, Von Zipper, Element and Tigerlily, together with many other brands that are more unique and harder to find online.
More importantly, for all those hard core surfers, SurfStitch prides itself on having the strongest range of surf hardware in the country, with the experience to match – from wetsuits, deck pads and triple board bags, to comp leg ropes and fins we have you covered.
Lex Pedersen, Surfstitch’s Managing Director declares “SurfStitch is committed to bringing you the best products the surf industry has to offer. From the necessities to the lifestyle, SurfStitch gets out there to find you the cleanest, coolest, and highest quality products available.
“Whether it is boardbags, boardshorts or bikinis, you should feel 100% confident that we offer the best of the best. We are introducing new brands and styles into the lineup all the time, so be sure to browse our site for the latest surf fashion .”
A note from Shari:
RealSurfers, you’ve probably noticed the SurfStitch ads on the site. Surfstitch’s creators, Justin & Lex, are both longtime RealSurfers and are now proud site supporters for the next year. So, yay, if you shop with them, you are helping to support RealSurf. Make sure you send them a big “hoy” to say you’re from RealSurf if ya do.


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So you blokes with regular surfshops… are you happy about still having to sell at Recommended Retail Price while these guys can discount 40%?
I know guys with regular stores who’ve been threatened with having their accounts pulled for less ( but let’s not mention Section 44 of the Trade Practices act, shall we? LOL )
Maybe ask your state rep what’s going on? Hard to not feel like a sucker.
Then again, I doubt this will get posted anyway…